The High Price of Complexity: Simplify Your Startup to Scale

Complexity kills momentum. This article shows how over‑engineering, bloated processes, and sprawling tech stacks slow startups down and offers simple strategies to keep things lean.

Geek Speak to Gold: Turning Technical Features into Benefits That Sell

By focusing on benefits, eliminating jargon, telling stories, and tailoring your message to the audience, you make your technology accessible and compelling.

Prototype or MVP? Finding the Right Speed for Hardware Innovation

Hardware MVPs often begin as prototypes. Learn how to balance rapid iteration with careful engineering.

Building the Deep Tech Dream Team

Learn how to think about the first ten hires when you're building a startup and your product lives in the real world.

Test It Before You Build It: Early Validation for Embedded Hardware

Great hardware products emerge from a disciplined process of simulating, prototyping, and testing, both technically and with the market.

Splicing Firmware into your Ecosystem

Firmware isn’t a separate world, it’s part of your stack. Here’s how to connect it, version it, and build smarter across the full ecosystem.